In general, small businesses and family businesses offer an important advantage over large corporations: Access to the owner. Often the owner of the lapidary is directly available to answer questions about their stock, their business practices, and their relationships with mines. In an industry where so much is hidden, being able to look someone in the eye and observe their body language is extremely helpful. Sometimes more can be learned by what is NOT said, rather than what is said. Small lapidaries cannot compete with large corporations on price. The larger the lapidary, the cheaper it is to tumble stones. However, small lapidaries may have higher quality stones. They may also tumble stones from small deposits which a large lapidary would ignore.